Fractional Marketing Services
our fractional marketing services are designed to help both agency owners and their clients implement a highly strategic marketing process to help generate more leads for their sales teams!
When it comes time to scale your agency, having a team member with over a decade of experience driving your stratgeic plan for growth can make a ton of difference!
When it comes to helping your clients grow, having a team member responsible for implementing a more strategic approach to your marketing services can help your clients achieve the goals they have shared with you...
How Would You Benefit from Marketing Services?
As you grow your agency, you'll find it becomes more challenging to generate qualifty leads for your sales team without a strageic approach to your internal marketing activities. Outsourcing the strategic planning process for your internal marketing (and maybe for your clients) will help you create accountability within your team, while achiving more consistent results for both you and your clients. Ask yourself these questions:
Is your internal marketing team consistently generating quality leads for your sales team?
Are you delivering as much value to your clients as possible?
If not, having an outsourced marketing strategist may be your answer...
The goal with outsourcing your strategic planning should be to create measurable results from your current marketing efforts while holding your internal team responsible for generating quality leads. As an outsourced marketing strategist, we will implement a proven marketing process to help you grow your agency! If we serve as a marketing stratgeist for client accounts, we can help you deliver more value and drive better results for every client engagement we are associated with!
What's Included in Our Fractional Marketing Services?
Our Fractional Marketing Consulting Services detailed below will be delivered in both a virtual format, as well as in-person (as needed). These services are designed to facilitate the growth of your business by building and implementing a proven sales and marketing system into your business with the intention of helping you reach their desired growth goals. The following is a comprehensive list of initial and ongoing activities that comprises our Fractional Marketing Consulting Services:
Outline/Build a Strategic Plan for Growth
we will work with you to outline and build a strategic plan for growth which shall include the recommended services and tactics required to facilitate the sales & marketing process designed to help you reach your desired growth goals
Outline/Build Management Tools for Use by the Marketing Team
we will work with you to outline, build and implement the necessary management tools for use by your marketing team
Outline/Build a Menu of Services & Develop Time Budgets for Services
we will work with you to review the core competencies of your team (as needed) AND outline and build a menu of services (as directed) for your team to deliver; while also developing time budgets to ensure your marketing services remain profitable
Outline/Build/Implement a Proven Marketing Process
we will work with you to outline, build and implement a proven marketing process that gets results AND generates sales qualified leads (SQLs) for your sales team - your marketing mix shall include a combination of inbound tactics, as well as paid strategies to help your marketing team build stronger relationships with ALL potential and current clients
Outline/Build/Implement Effective Marketing Assets
we will work with you to outline, build and implement the required marketing assets to facilitate the sales & marketing process designed to help you reach your desired growth goals (a budget for additional resources might need to be considered, but may not be required to reach the desired growth goals)
Conduct Bi-Weekly Strategy/Status Sessions
we will meet with you (as scheduled) a minimum of TWICE A MONTH (bi-monthly) to share reports, analyze efforts, brainstorm ideas, and plan new sales & marketing initiatives - these “sessions” will be conducted in both a virtual format, as well as in-person (as needed)
Conduct Bi-Weekly Training Sessions
we will meet with you (as scheduled) a minimum of TWICE A MONTH (bi-monthly) to train the marketing team to implement proven tactics for helping your agency grow - these “sessions” will be conducted in both a virtual format, as well as in-person (as needed)
Conduct Quarterly Planning Sessions
we will meet with you (as scheduled) at least QUARTERLY to discuss upcoming content themes, make adjustments, and add new tactics to ensure continued growth and overall success of the sales & marketing process - these “sessions” will be conducted in both a virtual format, as well as in-person (as needed)
Serve as Valued Team Member in a Strategic Role
one of our consultants will be assigned to serve an active marketing role within your team - this role as a valued team member and leadership position is responsible for driving the strategy for the agency, overseeing marketing activities and providing coaching services to the organization with the help of your leadership team
Provide High Level Account Management for Client Accounts
your assigned consultant will provide “high level” account management on behalf of your team to specific client accounts - your assigned consultant will also establish the stratgeic plan and manage the implementation of that plan for specific client accounts
Ready To Learn More About Growing Your Agency?
if you're ready to learn more about how you can scale your agency for success by generating quality leads for your sales team and closing more business by implementing a proven sales process to reach your overall growth goals, schedule a consultation with our team today!
